look at what I found in the cloud
On Apple’s recent product launch, U2 released their latest album Songs of Innocence. It’s probably more exciting than any of what Apple launched that night. There is no groundbreaking changes in the phone technology
yet outside of the minor innovations like the watch and the wider screen. Until the tech for holograms become cheaper, “revolutionary” will be a loosely used term.
Bono, in his last interview with letterman spoke about the gap in between albums since No Line in the Horizon was released. He lamented on the challenges of a band like U2 that won’t be pleased with a “good” album and will always shoot for a “great album”. He also commented on how despite the perceived evils of a record company, the record company still invests on music. Unlike the then business model of iTunes whose initial idea is to eliminate music piracy, or at least curb it by presenting a product that is quick, convenient and of better quality. It was supposed to just supplement the industry by providing a virtual store.
Now, iTunes is more than a store, more than a virtual venue. When they collaborated with U2, with an album that is free on one’s iTunes account. It was dubbed as the biggest release by any artist on iTunes. Given U2’s captured demographic, they could be right.
The album opens with the expected triple pop song bait. Bono likes to lure them in by putting the most accessible songs from the album as the first 3 tracks. But this one’s pretty solid from tracks 1-5. With the carrier, The Miracle (Of Joey Ramone) he paid homage to the late great founder of the most influential punk band, The Ramones. Adam eases in with a groove that leads the seeming futbol chant. Bono talks about witnessing the birth and beauty of the whole punk movement in the 70’s.
Every Breaking Wave starts off like it’s going with the same elements of “Sometimes You Can’t Make It On Your own”, but it doesn’t end in a heartbreak.
to be continued
danDAman 