I haven’t been as active on this blog as I would’ve wanted. It’s not like the well of has dried up… I’m still writing…
Two things to describe the last 3 years:
* Memos
* I’m writing in bullets
Technical communication is a challenging venue for someone prone to drifting and exploring en route from point a to point b, whereas memos are point a to point b travellers who used Waze to come up with the most effective path possible.
With tech writing on full throttle, I devoted what’s left of my keyboard energy for side projects with mutual gains. That was after getting published by Playboy.ph, a filler nobody read (maybe because it was in digital format only?) in September 2014. I did some project research for an international airline. I also managed the social media content/presence of an Herbalife type upstart, home made cakes. I also did a radio commercial jingle, hosted weddings and casino game programs…. “Wait, what?!? AFonzi?!?” you ask…
Well here’s the thing, as a concept, Herbalife and its kind do find growth in spurts more so now because of the current market structure. In the time of Starbucks, Uber and Condo boom (bubble?), people found a niche, a demographic that would easily shell out money (disposable income) for premium experience. This is why the recruiters of lifestyle juicers and soap sellers are able to ingrain themselves within the current culture that finds value in paying $200 for tennis shoes (only a sneakerhead will understand why I used tennis shoes, 😉;). As a writer, my focus was on the product and finding the legs to support its claims. But of course it’s understandable if they wanted to focus on their bread and butter, which is recruitment, an interest that their primary market shares.
Since all of that is happening, the memo machine that is my cubicle almost successfully removed me from my wordpress pursuits. It is nice to learn, though, about efficient communication dissemination by framing messages that will be best understood by the rest of the team. If you look at the internet, it is doing the same thing with condensed content that is easy to digest. “What about Fake News?”you say. Well, I think that is the next big thing, a service that will filter, back up facts, and supply you with reliable links at your disposal so that you can win every petty social media argument you happen to scroll through your timeline.
I still have ideas. I’m still writing.
danDAman 
